Referrals
Do I need a website if I already get customers from referrals?
Check what happens after someone recommends your business. A practical guide to referral handoffs, useful pages and deciding whether you need a rebuild.
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What to check before you change your website.
I write about the decisions behind your website: how customers find it, what they need to do next, and which work your business needs. Start with the question on your mind.
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Website checks
Why is my current website not bringing in customers?
Find the unfinished step between a visit and paid work. Check discovery, offer clarity, enquiry delivery and follow-up before deciding on a redesign.
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Website, Growth and Hub
What are the two parts of the AutoTRND offer?
See how your website and Growth work connect to the TRND Hub, which parts are upgrades, and what you can check before choosing a plan.
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Local search
How does a local business get found on Google?
Understand your Google Business Profile, useful local website pages and the evidence to review. A practical starting point without a ranking promise.
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Campaign readiness
Should I run ads before fixing my website?
Check the landing page, offer, enquiry receipt and response process before paying for traffic. A readiness checklist for a focused campaign test.
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Search reporting
Will this get my business to rank on Google?
Know what accountable website and SEO work can commit to, which search metrics to inspect, and why a ranking promise is different from a useful scope.
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